https://gooddayallnight.com gooddayallnight Mon, 05 Aug 2019 07:18:17 +0000 https://gooddayallnight.com en https://gooddayallnight.com/HP-with-Index Mon, 05 Aug 2019 06:16:29 +0000 gooddayallnight https://gooddayallnight.com/HP-with-Index EMILY CRAIG Creative &amp; Brand Director encraig@gmail.com // résumé I’m a San Francisco born and based creative director and visual designer with a decade of experience, specializing in e-commerce, editorial, marketing, and retail design. Since 2019, I’ve been the Brand &amp; Creative Director at Tea Collection, a children’s apparel company based in San Francisco.Before that, I led a team at ModCloth as a Senior Designer concepting and designing integrated fashion campaigns, marketing initiatives for digital and print, and innovative retail experiences. I thrive as a creative team leader and find ways to recognize and cultivate the potential in others. I’m an enthusiastic generator of ideas and live for brainstorms and collaboration. I bring organization and cohesion to projects that aren’t always completely defined, developing clear processes and strategies for success. Above all, I’m known for infusing humor and play into my work. Here’s a small selection of some of the projects that are representative of my experience and interests. I’m happy to share more examples of my process and design work if you reach out to me via e-mail. https://gooddayallnight.com/Projects Mon, 05 Aug 2019 07:18:17 +0000 gooddayallnight https://gooddayallnight.com/Projects <img width="3280" height="4928" width_o="3280" height_o="4928" data-src="https://freight.cargo.site/t/original/i/7ab86264929de6bbccbb6c62cc6efe7f1122d8d35a55853f2859b307dfd04223/DSC_9393.jpg" data-mid="47976564" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7ab86264929de6bbccbb6c62cc6efe7f1122d8d35a55853f2859b307dfd04223/DSC_9393.jpg" />ModCloth SOHO Store <img width="639" height="851" width_o="639" height_o="851" data-src="https://freight.cargo.site/t/original/i/1c38f8d0d5d6e2a42f9f47e21687270d880d404e67886686cc5001dc23e13de0/BrowserPreview_tmp_61.jpg" data-mid="47976396" border="0" data-scale="100" src="https://freight.cargo.site/w/639/i/1c38f8d0d5d6e2a42f9f47e21687270d880d404e67886686cc5001dc23e13de0/BrowserPreview_tmp_61.jpg" />ModCloth Retail Design <img width="1200" height="1400" width_o="1200" height_o="1400" data-src="https://freight.cargo.site/t/original/i/a6d1987b0b621b5e39ea8548033ebaccca1fc33ec8b2d51a9e94ff39b4c7b617/062917-Bestsellers-Email.jpg" data-mid="47976653" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a6d1987b0b621b5e39ea8548033ebaccca1fc33ec8b2d51a9e94ff39b4c7b617/062917-Bestsellers-Email.jpg" /> ModCloth Graphic Design <img width="1200" height="2107" width_o="1200" height_o="2107" data-src="https://freight.cargo.site/t/original/i/310c1f18d2534d4d8f25f39c759d05650d40e6ca0dcaaed137a0ec84325715b0/022218-Citrus-Email_01.jpg" data-mid="47976397" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/310c1f18d2534d4d8f25f39c759d05650d40e6ca0dcaaed137a0ec84325715b0/022218-Citrus-Email_01.jpg" />ModCloth Spring Campaign <img width="869" height="997" width_o="869" height_o="997" data-src="https://freight.cargo.site/t/original/i/ac5398a58893ab3b666512040caa532985460c4eeef1a97bd563fcf1f8521fb3/marchwk1-desktop_05.jpg" data-mid="48119675" border="0" data-scale="100" src="https://freight.cargo.site/w/869/i/ac5398a58893ab3b666512040caa532985460c4eeef1a97bd563fcf1f8521fb3/marchwk1-desktop_05.jpg" />ModCloth Road Trip <img width="1596" height="1063" width_o="1596" height_o="1063" data-src="https://freight.cargo.site/t/original/i/9ce1f3e773c959dcb5bf2f4fab824011f48cdab7f9a805961c803498ae53e252/Screen-Shot-2019-08-04-at-11.35.02-PM.png" data-mid="47976399" border="0" data-scale="100" data-marker-id="2" src="https://freight.cargo.site/w/1000/i/9ce1f3e773c959dcb5bf2f4fab824011f48cdab7f9a805961c803498ae53e252/Screen-Shot-2019-08-04-at-11.35.02-PM.png" />Ritual Marketing &amp; Merchadise https://gooddayallnight.com/ModCloth-SOHO Tue, 23 Jul 2019 23:44:44 +0000 gooddayallnight https://gooddayallnight.com/ModCloth-SOHO ModCloth NYC Store Design ModCloth’s stores are filled with bright, playful prints both on the merchandise and in the fitting rooms. For the store brand materials, I used a refined palette and simple type as a modern compliment to the rest of the store’s pattern-filled wonderland. Check out ModCloth’s #ModClothNYC Instagram story highlight to see more of the interior and opening weekend events! https://gooddayallnight.com/NYC-LETTERING-TOTE Sat, 29 Jun 2019 06:29:43 +0000 gooddayallnight https://gooddayallnight.com/NYC-LETTERING-TOTE LETTERING &amp; TOTE DESIGN <img width="574" height="573" width_o="574" height_o="573" data-src="https://freight.cargo.site/t/original/i/83c7aa6978896e572a001ce01edb0696fa817c7d4ab056c99aca4248fbd6ac87/mc-nyc-1-lettering.png" data-mid="45712160" border="0" data-scale="100" src="https://freight.cargo.site/w/574/i/83c7aa6978896e572a001ce01edb0696fa817c7d4ab056c99aca4248fbd6ac87/mc-nyc-1-lettering.png" /> <img width="573" height="573" width_o="573" height_o="573" data-src="https://freight.cargo.site/t/original/i/7d91f277beb5a80e4a24783cc1271484e7fd4866bf1a50f3e66ac50b82117f44/mc-nyc-1-tote.png" data-mid="45712161" border="0" data-scale="100" src="https://freight.cargo.site/w/573/i/7d91f277beb5a80e4a24783cc1271484e7fd4866bf1a50f3e66ac50b82117f44/mc-nyc-1-tote.png" /> https://gooddayallnight.com/NYC-COLLATERAL Sun, 30 Jun 2019 17:41:43 +0000 gooddayallnight https://gooddayallnight.com/NYC-COLLATERAL OPENING WEEKEND GRAPHICS &amp; PRINTED COLLATERAL <img width="574" height="835" width_o="574" height_o="835" data-src="https://freight.cargo.site/t/original/i/69b6368b28229fea7516c94a567f381911a05b26336664d906ef9ba3b2f7a560/mc-nyc-2-metro.png" data-mid="45712475" border="0" src="https://freight.cargo.site/w/574/i/69b6368b28229fea7516c94a567f381911a05b26336664d906ef9ba3b2f7a560/mc-nyc-2-metro.png" /> <img width="573" height="835" width_o="573" height_o="835" data-src="https://freight.cargo.site/t/original/i/105e5180c7eb6a6b5cd51123a777c946008d1fc6d2bd75d9f3f503d999a96d4a/mc-nyc-2-grandopening.png" data-mid="45712474" border="0" src="https://freight.cargo.site/w/573/i/105e5180c7eb6a6b5cd51123a777c946008d1fc6d2bd75d9f3f503d999a96d4a/mc-nyc-2-grandopening.png" /> <img width="615" height="385" width_o="615" height_o="385" data-src="https://freight.cargo.site/t/original/i/9b3500366dded30c2191210717cb240595b790bab81f2b159e9a29cde7cf2f8b/mc-nyc-3-bounceback.png" data-mid="45712478" border="0" src="https://freight.cargo.site/w/615/i/9b3500366dded30c2191210717cb240595b790bab81f2b159e9a29cde7cf2f8b/mc-nyc-3-bounceback.png" /> <img width="615" height="385" width_o="615" height_o="385" data-src="https://freight.cargo.site/t/original/i/cfea309a2d1385dc8a2077e0fa0aa086af1400161268afd2f1513e8e2660d0e9/mc-nyc-3-appt.png" data-mid="45712476" border="0" src="https://freight.cargo.site/w/615/i/cfea309a2d1385dc8a2077e0fa0aa086af1400161268afd2f1513e8e2660d0e9/mc-nyc-3-appt.png" /> <img width="516" height="385" width_o="516" height_o="385" data-src="https://freight.cargo.site/t/original/i/253f6e6689152b23dc66f02aeeadc8492b2ae850e50c0b32ee18897fc8b0fabf/mc-nyc-3-KIT.png" data-mid="45712479" border="0" src="https://freight.cargo.site/w/516/i/253f6e6689152b23dc66f02aeeadc8492b2ae850e50c0b32ee18897fc8b0fabf/mc-nyc-3-KIT.png" /> <img width="574" height="385" width_o="574" height_o="385" data-src="https://freight.cargo.site/t/original/i/d806473ca5513ef020eacffab761485e116bcf04b64956281405cd75c1fa1d66/mc-nyc-3-bc.png" data-mid="45712477" border="0" data-scale="100" src="https://freight.cargo.site/w/574/i/d806473ca5513ef020eacffab761485e116bcf04b64956281405cd75c1fa1d66/mc-nyc-3-bc.png" /> https://gooddayallnight.com/NYC-social Sun, 30 Jun 2019 18:58:24 +0000 gooddayallnight https://gooddayallnight.com/NYC-social &nbsp;&nbsp;SOCIAL ASSETS Instagram stories for the grand opening and a special performance from H.E.R. https://gooddayallnight.com/NYC-STORE-WRAP Sun, 30 Jun 2019 17:44:58 +0000 gooddayallnight https://gooddayallnight.com/NYC-STORE-WRAP &nbsp;&nbsp; PRE-OPENING WINDOW WRAPI used ModCloth’s own brand prints (most of them drawn by the incredible Julie Seltzer) to wrap the store during construction. I recolored the prints to create a cohesive, yet playful set of vingettes to advertise the store opening and support PR and hiring efforts. <img width="1475" height="648" width_o="1475" height_o="648" data-src="https://freight.cargo.site/t/original/i/2623eda47188e4c22b77c032d455921b42b19107f896f3f542dec7bc380d3317/mc-nyc-5-crosby.png" data-mid="45712608" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2623eda47188e4c22b77c032d455921b42b19107f896f3f542dec7bc380d3317/mc-nyc-5-crosby.png" /> <img width="1475" height="613" width_o="1475" height_o="613" data-src="https://freight.cargo.site/t/original/i/a057933e7c33221f1735c0b6f75e41d20ea83284a0731486b4afc55893a004fb/mc-nyc-5-broome.png" data-mid="45712607" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a057933e7c33221f1735c0b6f75e41d20ea83284a0731486b4afc55893a004fb/mc-nyc-5-broome.png" /> We commisioned Abbey Lossing, a talented NYC illustrator, to create an animation for Instagram based on the store wrap to announce the opening. https://gooddayallnight.com/ModCloth-Design Sat, 29 Jun 2019 21:45:02 +0000 gooddayallnight https://gooddayallnight.com/ModCloth-Design ModCloth Graphic Creative Below is a small selection of graphic-only creative I worked on while at ModCloth for print, promotions, emails, infographics, and other marketing and brand projects. The&nbsp; designs incorporate bold typography and feature prints and patterns from the garments to reinforce the playful, vintage-inspired brand aesthetic. https://gooddayallnight.com/MC-ATX-2nd-Bday Tue, 23 Jul 2019 23:41:49 +0000 gooddayallnight https://gooddayallnight.com/MC-ATX-2nd-Bday ModCloth Austin 2nd Birthday Celebration Social, email, and print placements to support in-store events at the Austin store. Project also included window graphics, site placements, and ads. <img width="900" height="1750" width_o="900" height_o="1750" data-src="https://freight.cargo.site/t/original/i/fde659b1ed818f54fe0d9bdda5da0b2bcb29cca1209f4e3538396a7d28a18126/phonemock.gif" data-mid="47218710" border="0" src="https://freight.cargo.site/w/900/i/fde659b1ed818f54fe0d9bdda5da0b2bcb29cca1209f4e3538396a7d28a18126/phonemock.gif" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e39b5ecb8824d605cb5057da96722f37b10f41514dea6fd04c2c0fdedb78659b/111718-Austin2ndBday-FBIGPost.jpg" data-mid="47218826" border="0" src="https://freight.cargo.site/w/1000/i/e39b5ecb8824d605cb5057da96722f37b10f41514dea6fd04c2c0fdedb78659b/111718-Austin2ndBday-FBIGPost.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9fcb1045940c26d6f88e9251771488ad9bbfbb2ae58d64b8c256513fe9e68bab/111718-Austin2ndBday-FBEvent.jpg" data-mid="47218825" border="0" src="https://freight.cargo.site/w/1000/i/9fcb1045940c26d6f88e9251771488ad9bbfbb2ae58d64b8c256513fe9e68bab/111718-Austin2ndBday-FBEvent.jpg" /> <img width="413" height="638" width_o="413" height_o="638" data-src="https://freight.cargo.site/t/original/i/11f5cd8d015f2550a2953ce2ff7a6b2e87d0d9012ca618db701bf484376f02ed/110218-AustinStore-2ndBday-EventSign-1.jpg" data-mid="47218929" border="0" src="https://freight.cargo.site/w/413/i/11f5cd8d015f2550a2953ce2ff7a6b2e87d0d9012ca618db701bf484376f02ed/110218-AustinStore-2ndBday-EventSign-1.jpg" /> https://gooddayallnight.com/Misc Wed, 24 Jul 2019 00:10:08 +0000 gooddayallnight https://gooddayallnight.com/Misc <img width="1350" height="1800" width_o="1350" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dcbb53770d7d6f251ea5c2d1290a6693ac2645239b760da665e2d1bd8b3c195f/091918-AustinStore-EventSign-v3.jpg" data-mid="47220454" border="0" alt="Brand statement for conference" data-caption="Brand statement for conference" src="https://freight.cargo.site/w/1000/i/dcbb53770d7d6f251ea5c2d1290a6693ac2645239b760da665e2d1bd8b3c195f/091918-AustinStore-EventSign-v3.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/2a7a73eb4df35048d954dc30947afe10883bab2de77188d35aa0595dee884ee6/040818-30am-affiliate.jpg" data-mid="47220449" border="0" alt="AM/PM promo creative" data-caption="AM/PM promo creative" src="https://freight.cargo.site/w/600/i/2a7a73eb4df35048d954dc30947afe10883bab2de77188d35aa0595dee884ee6/040818-30am-affiliate.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/7f245846cb43b46bfb4a38357f895267b295e47d1f9fee3271b429ff37e567d5/040818-20pm-affiliate.jpg" data-mid="47220707" border="0" alt="AM/PM promo creative" data-caption="AM/PM promo creative" src="https://freight.cargo.site/w/600/i/7f245846cb43b46bfb4a38357f895267b295e47d1f9fee3271b429ff37e567d5/040818-20pm-affiliate.jpg" /> <img width="3334" height="9000" width_o="3334" height_o="9000" data-src="https://freight.cargo.site/t/original/i/6d3364943c97f0f2659f2c941428a61833824072d0f9b4bc40ad14c6e1e4686b/2018-ModCloth-DressForSuccess-Infographic.jpg" data-mid="47912014" border="0" alt="ModCloth x Dress for Success infographic" data-caption="ModCloth x Dress for Success infographic" src="https://freight.cargo.site/w/1000/i/6d3364943c97f0f2659f2c941428a61833824072d0f9b4bc40ad14c6e1e4686b/2018-ModCloth-DressForSuccess-Infographic.jpg" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5ca7e4acc249693425330269df61bd9086e8fd81b3518d30d5beb3302570ce03/050817-Store-Calendar-May-5x7.jpg" data-mid="47220450" border="0" alt="Event schedule for Austin Store" data-caption="Event schedule for Austin Store" src="https://freight.cargo.site/w/1000/i/5ca7e4acc249693425330269df61bd9086e8fd81b3518d30d5beb3302570ce03/050817-Store-Calendar-May-5x7.jpg" /> <img width="525" height="375" width_o="525" height_o="375" data-src="https://freight.cargo.site/t/original/i/b69e203a9346d2bc4d5057db67401fff7f9c4a22ea2fc9713eb3858ca2b7db60/022017-SXSWPromoCard-10Off-Horizontal-1.jpg" data-mid="47220447" border="0" alt="Postcard" data-caption="Postcard" src="https://freight.cargo.site/w/525/i/b69e203a9346d2bc4d5057db67401fff7f9c4a22ea2fc9713eb3858ca2b7db60/022017-SXSWPromoCard-10Off-Horizontal-1.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1fc5c1a5bb9a759ab69240cd1c5449400c1979e59aeb10146935ee7dc4da6e71/040418-lovelistpromo-email.jpg" data-mid="47220448" border="0" alt="Promo creative" data-caption="Promo creative" src="https://freight.cargo.site/w/1000/i/1fc5c1a5bb9a759ab69240cd1c5449400c1979e59aeb10146935ee7dc4da6e71/040418-lovelistpromo-email.jpg" />