ModCloth Spring  Campaign

Creative Director: Ben Segal // Design & Art Direction: Sam Mansfield & Emily Craig
Photographery: The Morrisons // Videographery: Marginal Creative
Working with the Creative and Design Directors, I helped develop the creative concept and design for the February campaign. This month was all about getting over the doldrums of winter and rejoicing in the spirit of spring. Collection highlights included playful prints (like bicycles, citrus, and avocados), classic patterns (gingham and floral), and easy-to-wear styles. 

Responsibilities included: researching seasonal marketing trends and messaging; pulling relevant image and typography references; creating art direction decks and presenting them to key stakeholders; finalizing seasonal style guides; designing and reviewing creative; and video editing.

Collection Landing Page

Monthly Trends Emails

Other Site Placements