NYC Store Design
ModCloth’s stores are filled with bright, playful prints both on the merchandise and in the fitting rooms. For the store brand materials, I used a refined palette and simple type as a modern compliment to the rest of the store’s pattern-filled wonderland.
Check out ModCloth’s #ModClothNYC Instagram story highlight to see more of the interior and opening weekend events!
LETTERING & TOTE DESIGN
OPENING WEEKEND GRAPHICS & PRINTED COLLATERAL
Instagram stories for the grand opening and a special performance from H.E.R.
PRE-OPENING WINDOW WRAP
I used ModCloth’s own brand prints (most of them drawn by the incredible Julie Seltzer) to wrap the store during construction. I recolored the prints to create a cohesive, yet playful set of vingettes to advertise the store opening and support PR and hiring efforts.
We commisioned Abbey Lossing, a talented NYC illustrator, to create an animation for Instagram based on the store wrap to announce the opening.