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ModCloth


NYC Store Design



ModCloth’s stores are filled with bright, playful prints both on the merchandise and in the fitting rooms. For the store brand materials, I used a refined palette and simple type as a modern compliment to the rest of the store’s pattern-filled wonderland.

Check out ModCloth’s #ModClothNYC Instagram story highlight to see more of the interior and opening weekend events!




LETTERING & TOTE DESIGN



OPENING WEEKEND GRAPHICS & PRINTED COLLATERAL














  

SOCIAL ASSETS


Instagram stories for the grand opening and a special performance from H.E.R.
  

PRE-OPENING WINDOW WRAP


I used ModCloth’s own brand prints (most of them drawn by the incredible Julie Seltzer) to wrap the store during construction. I recolored the prints to create a cohesive, yet playful set of vingettes to advertise the store opening and support PR and hiring efforts.








We commisioned Abbey Lossing, a talented NYC illustrator, to create an animation for Instagram based on the store wrap to announce the opening.