ModCloth
NYC Store Design
ModCloth’s stores are filled with bright, playful prints both on the merchandise and in the fitting rooms. For the store brand materials, I used a refined palette and simple type as a modern compliment to the rest of the store’s pattern-filled wonderland.
Check out ModCloth’s #ModClothNYC Instagram story highlight to see more of the interior and opening weekend events!
LETTERING & TOTE DESIGN
![](https://freight.cargo.site/t/original/i/83c7aa6978896e572a001ce01edb0696fa817c7d4ab056c99aca4248fbd6ac87/mc-nyc-1-lettering.png)
![](https://freight.cargo.site/t/original/i/7d91f277beb5a80e4a24783cc1271484e7fd4866bf1a50f3e66ac50b82117f44/mc-nyc-1-tote.png)
OPENING WEEKEND GRAPHICS & PRINTED COLLATERAL
![](https://freight.cargo.site/t/original/i/69b6368b28229fea7516c94a567f381911a05b26336664d906ef9ba3b2f7a560/mc-nyc-2-metro.png)
![](https://freight.cargo.site/t/original/i/105e5180c7eb6a6b5cd51123a777c946008d1fc6d2bd75d9f3f503d999a96d4a/mc-nyc-2-grandopening.png)
![](https://freight.cargo.site/t/original/i/9b3500366dded30c2191210717cb240595b790bab81f2b159e9a29cde7cf2f8b/mc-nyc-3-bounceback.png)
![](https://freight.cargo.site/t/original/i/cfea309a2d1385dc8a2077e0fa0aa086af1400161268afd2f1513e8e2660d0e9/mc-nyc-3-appt.png)
![](https://freight.cargo.site/t/original/i/253f6e6689152b23dc66f02aeeadc8492b2ae850e50c0b32ee18897fc8b0fabf/mc-nyc-3-KIT.png)
![](https://freight.cargo.site/t/original/i/d806473ca5513ef020eacffab761485e116bcf04b64956281405cd75c1fa1d66/mc-nyc-3-bc.png)
SOCIAL ASSETS
Instagram stories for the grand opening and a special performance from H.E.R.
PRE-OPENING WINDOW WRAP
I used ModCloth’s own brand prints (most of them drawn by the incredible Julie Seltzer) to wrap the store during construction. I recolored the prints to create a cohesive, yet playful set of vingettes to advertise the store opening and support PR and hiring efforts.
![](https://freight.cargo.site/t/original/i/2623eda47188e4c22b77c032d455921b42b19107f896f3f542dec7bc380d3317/mc-nyc-5-crosby.png)
![](https://freight.cargo.site/t/original/i/a057933e7c33221f1735c0b6f75e41d20ea83284a0731486b4afc55893a004fb/mc-nyc-5-broome.png)
We commisioned Abbey Lossing, a talented NYC illustrator, to create an animation for Instagram based on the store wrap to announce the opening.