Fruits Campaign -
April 2014

I had the pleasure of working on ModCloth's super-playful April 2014 fruit-themed story. I created custom watercolor and vector illustrations to accentuate the whimsical photography and applied this across site assets including homepage heroes, newsletters, and a full category slider.

http://gooddayallnight.com/files/gimgs/44_041014-fruits-nl-v2-b.png
Newsletter
http://gooddayallnight.com/files/gimgs/44_041014-fruits-nl-v3-b.png
Newsletter
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide1.jpg
Fruits Category Slider
Slide 1
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide2.png
Fruits Category Slider
Slide 2 - Separates
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide3.png
Fruits Category Slider
Slide 3 - Shoes
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide4.png
Fruits Category Slider
Slide 4 - Community
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide5.png
Fruits Category Slider
Slide 5 - Makeup
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide6.png
Fruits Category Slider
Slide 6 - Dresses
http://gooddayallnight.com/files/gimgs/44_aprwk1-catslider-848x410-fruits-slide7.png
Fruits Category Slider
Slide 7 - Plus Sizes
http://gooddayallnight.com/files/gimgs/44_aprwk1-desktop-hero-796x597-fruits-core.jpg
http://gooddayallnight.com/files/gimgs/44_aprwk2-desktop-hero-796x597-fruits.jpg
http://gooddayallnight.com/files/gimgs/44_aprwk2-desktop-hero-994x390-fruits.jpg
http://gooddayallnight.com/files/gimgs/44_aprwk4-desktop-hero-994x390-fruits.jpg
http://gooddayallnight.com/files/gimgs/44_aprwk3-desktop-hero-994x390-fruits.jpg

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